“What makes your company to stand out from its competitors?” is a question that puts most shared web hosting companies in a position to speak up about “how good they are”. Answering the question most of the web hosts use words and phrases such as “best” and “most reliable”.

But what finally happens is that people ask this question, but don’t receive a reasonable explanation that would make them to become a customers.

Superlatives Don’t Work

I’m serious. I have spend more than five years working as a marketing consultant in web site and web hosting industry. So I can tell you there is only a small number of shared web hosting companies who have succeeded to explain their business philosophy, services and their own advantages to prospective customers. At the same time, many of those who fail to distinguish themselves from other thousands of web hosts, are capable to provide reliable service.

The question how to explain its advantages is crucial for any business. But it is a matter of “life and death” for dot-com businesses which have only virtual presence in business. What customers see from any web host is a fast or a slow response, a downtime or a good uptime, and the charge that comes on their credit card statement at the end of the business cycle.

They can also speak to customer Service or technical support but most of they will never see the business process and will never physically meet web host’s representative!

My advice to those who need a web hosting service is to try to make a difference between web host and to sign up with any of them that promotes a unique business identity. That means personalized support or extremely reliable and advanced hardware or just choice!

It is very important for anyone to be able to choose between different options. If a web host provide a few different service plans that means it cares more about their customers.